Women-Owned E-Bike Businesses: Supporting Female Entrepreneurs in the Industry

    Women-Owned E-Bike Businesses: Supporting Female Entrepreneurs in the Industry
    As the number of women-owned businesses continues to grow, so does the number of women getting involved in the e-bike industry. And that’s a good thing!

    Women-owned businesses account for 39% of all businesses in the United States, and they employ nearly 9 million people. And, according to a report from American Express, women-owned businesses are growing at five times the rate of all businesses.

    The e-bike industry is no exception. In fact, women are leading the charge when it comes to electric bike ownership and entrepreneurship.

    A recent study by PeopleForBikes found that women make up the majority of e-bike owners in the United States (52%). And, according to a report from the Bicycle Product Suppliers Association, women are also the fastest-growing segment of the e-bike market, with sales increasing by 38% from 2017 to 2018.

    What’s more, women are also making their mark as e-bike entrepreneurs. A recent report from Navigant Research found that women are leading the charge in the e-bike sharing market, accounting for 60% of all operators.

    There are a number of reasons why women are so well-suited to the e-bike industry. For one, electric bikes offer a unique solution to the “last mile” problem, which is the challenge of getting from a transit stop to your final destination. This is especially important for women, who are more likely than men to use public transportation and are also more likely to have children and other caregiving responsibilities.

    Electric bikes also offer a unique solution to the “first mile” problem, which is the challenge of getting to a transit stop in the first place. This is especially important in rural and low-income communities, where public transportation options are often limited.

    But beyond these practical considerations, there’s also a growing body of evidence that suggests that electric bikes can help to close the gender gap when it comes to transportation. A recent study from the University of Colorado found that electric bikes can help to increase women’s mobility and independence, and that they can also help to reduce anxiety and stress.

    So, what does all this mean for women-owned e-bike businesses?

    Simply put, it means that there’s a growing market for your products and services. And, as the number of women getting involved in the e-bike industry continues to grow, so too will the opportunities for women-owned businesses.

    If you’re thinking about starting an e-bike business, now is the time to do it. The market is ripe with opportunity, and there’s no better time to get involved than now.

    Sep 04, 2023


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